Nonprofit Statistics and Sector Benchmarks
Americans gave $617.20 billion in 2025, 63.9% of it from individuals, while donor counts fell 3.6% and retention held at 43.3%. Every figure here carries its source and its data year.
Figures the sector actually runs on, each with the body that published it and the year it describes. Where the most recent data is two or three years old, that is stated rather than smoothed over.
How big the sector is
| Measure | Figure | Data year | Source |
|---|---|---|---|
| Nonprofits registered with the IRS | 1.97 million | 2022 | IRS |
| Active 501(c)(3) organizations | 1.48 million | 2022 | IRS |
| 501(c)(3) share of all tax-exempt organizations | 75% | 2022 | IRS |
| Nonprofit establishments with employees | 300,000+ | 2022 | BLS |
| Nonprofit jobs | 12.8 million | 2022 | BLS |
| Share of private sector employment | 9.9% | 2022 | BLS |
| People reporting nonprofit employment | 14 million+ | 2023 | Census ACS |
Two figures there describe employment and they disagree, because they count different things. The Bureau of Labor Statistics counts jobs at establishments that file payroll returns. The Census household survey counts people who say they work for a nonprofit. The second is larger and always will be.
Note also the gap between 1.97 million registered and 300,000 with employees. The overwhelming majority of American nonprofits have no paid staff at all. Any benchmark drawn from organizations with employees describes a small minority of the sector, which is worth remembering the next time a report tells you what the average nonprofit does.
What Americans gave
Charitable giving reached $617.20 billion in 2025, the first year the total passed $600 billion. That is a 5.7% rise in current dollars and 3.0% after inflation.
| Source of the gift | 2025 | Share | Change |
|---|---|---|---|
| Individuals | $394.20bn | 63.9% | +4.1% |
| Foundations | $117.15bn | 19.0% | +5.7% |
| Bequests | $62.19bn | 10.1% | +19.7% |
| Corporations | $43.67bn | 7.1% | +3.1% |
| Total | $617.20bn | 100% | +5.7% |
The line that matters most to a small organization is the first one. Individuals gave nearly two thirds of everything, and if you add bequests, which are also individuals, it is close to three quarters. Corporate giving, which absorbs a disproportionate share of many organizations’ fundraising effort, is 7.1% of the total.
Bequests grew almost 20% in a single year, the fastest of any source. That is not a fundraising technique working better. It reflects wealth transferring between generations, and it will continue.
Where the money went
| Recipient category | 2025 | Change |
|---|---|---|
| Religion | $151.58bn | +2.4% |
| Human services | $99.50bn | +5.3% |
| Education | $92.01bn | +11.7% |
| To foundations | $79.05bn | -16.2% |
| Public-society benefit | $72.06bn | +11.6% |
| Health | $61.43bn | +6.1% |
| International affairs | $33.02bn | +4.1% |
| Arts, culture and humanities | $27.31bn | +7.5% |
| Environment and animals | $24.57bn | +11.0% |
These categories are as Giving USA reports them and they do not add tidily to the total, partly because giving to foundations is counted here as a destination and then counted again when the foundation gives it away.
Religion remains the largest single category by a wide margin and the slowest growing. Environment and animals is the smallest of the major categories and among the fastest growing, which is the pattern of a category with a low base rather than a category taking over.
Donors are giving more, and there are fewer of them
This is the most important trend in the sector and it is easy to miss, because the headline dollar figure keeps rising.
Donor counts fell an estimated 3.6% in 2025, continuing a decline that began in 2021. Overall donor retention was 43.3%, up marginally from 43.1%. New donor retention was essentially flat, and the number of first-time donors who returned the following year fell 10.2%.
Put plainly: total giving is growing because a shrinking group of people is giving larger amounts. For a small organization with no major donors, sector totals that rise every year describe an environment you are not in.
A 43% retention rate also means that for every hundred donors you had last year, fifty-seven are gone. If your own retention is near that figure you are not failing, you are average. Improving it is almost always cheaper than replacing those donors, because acquisition costs several times what a thank you costs.
What volunteer time is worth
The estimated value of a volunteer hour was $36.14 in 2025, up 3.9% on the previous year. Independent Sector calculates it from average hourly earnings for production and non-supervisory workers, published by the Bureau of Labor Statistics, plus fringe benefits.
This figure has a specific and limited use. It is legitimate for describing your programme’s scale in a report, a grant narrative or a board update. It is not revenue, it does not go on your Form 990 as contributions, and donated time is generally not deductible for the volunteer. Organizations that put a volunteer value line in their income statement are misstating their finances.
Reading any of this against your own numbers
Three cautions before you benchmark yourself against anything above.
Averages in this sector are dominated by giants. Hospitals and universities sit in the same dataset as an all-volunteer food bank. Median figures, where you can find them, are far more useful than means, and most published figures are means.
The data is late, and unevenly late. Giving figures describe last year. IRS financial statistics and BLS employment figures currently describe 2022, and the BLS nonprofit series is refreshed roughly every five years rather than annually. Anyone quoting a current-year employment figure for the sector is estimating.
Your subsector matters more than the sector. An arts organization and a human services organization face different donor bases, different funders and different seasonality. Sector-wide retention of 43% is a starting point for a conversation, not a target.
Finding numbers for organizations like yours
Sector aggregates are the least useful benchmark available to you. The most useful is the actual finances of ten organizations that look like yours, and those are public.
Every 501(c)(3) that files a full Form 990 or a 990-EZ discloses its revenue by category, its expenses, its largest contractors and the compensation of its highest paid people. Three consecutive years of returns must be made available for public inspection, and in practice they are online.
| Where to look | What you get | Cost |
|---|---|---|
| IRS Tax Exempt Organization Search | Exemption status, filings, revocations, the authoritative record | Free |
| ProPublica Nonprofit Explorer | Full 990 images and extracted financials, searchable | Free |
| Candid, formerly GuideStar | Profiles, 990s, some benchmarking tools | Free tier, paid tiers |
| IRS Form 990 bulk data | Machine readable filings for analysis at scale | Free |
Pick organizations of similar size in your field and your region, pull three years each, and you will learn more about what is normal for you than any national average will tell you. It also shows you what your own return looks like to a funder reading it, which is a useful thing to see before they do.
Questions people ask
How many nonprofits are there in the United States?
About 1.97 million organizations were registered with the IRS as tax exempt in 2022, of which roughly 1.48 million were active 501(c)(3) organizations. 501(c)(3) is by far the largest category, around 75% of the total.
Registered is not the same as operating. The figure includes organizations that file the 990-N postcard because they take in under $50,000, dormant entities that have not yet been revoked, and a long tail of very small groups. Only about 300,000 nonprofit establishments have paid employees.
Counts also move for administrative reasons. The IRS revokes exemption automatically after three consecutive years of missed filings, which removes tens of thousands of organizations at a time without anything happening in the real world.
How much do Americans donate to charity each year?
$617.20 billion in 2025, the first year the total exceeded $600 billion. That is up 5.7% in current dollars and 3.0% after inflation, according to Giving USA, researched by the Indiana University Lilly Family School of Philanthropy.
Individuals gave $394.20 billion of it, 63.9% of the total. Foundations gave $117.15 billion, bequests $62.19 billion and corporations $43.67 billion.
The figure covers giving to US charities from US sources. It does not include the value of volunteer time, government grants and contracts, or earned revenue, all of which are large and none of which is charitable giving.
What percentage of nonprofit revenue comes from donations?
Much less than most people assume, and it varies enormously by subsector.
Across the sector as a whole, fees for services and goods, which includes tuition, hospital charges, ticket sales and government contracts paid per unit of service, are the largest revenue source. Charitable contributions are a minority of total sector revenue.
The picture inverts as organizations get smaller. A hospital may earn almost everything and be given almost nothing. An all-volunteer neighbourhood group may be funded entirely by donations. Sector-level revenue mix tells you almost nothing about what your own mix should be, and the useful comparison is to organizations of your size in your field.
What is a good donor retention rate?
Sector-wide retention was 43.3% in 2025. If yours is around that, you are typical rather than failing.
The number that separates organizations is first-year retention, which is much lower than the overall figure because the overall figure is propped up by long-standing loyal donors. Nationally the number of first-time donors who returned the following year fell 10.2% in 2025.
Retention rewards unglamorous work: a prompt and specific thank you, telling people what their money did, and asking again at a sensible interval. It is consistently cheaper than acquisition, and it is the single benchmark most worth tracking for your own organization over time rather than against the sector.
How many people work for nonprofits?
12.8 million jobs at more than 300,000 establishments in 2022, which was 9.9% of all private sector employment, according to the Bureau of Labor Statistics. That made nonprofits the third largest private employer group, ahead of manufacturing.
The Census Bureau's American Community Survey, which asks people rather than employers, found more than 14 million people working for nonprofits in 2023. The two figures measure different things and neither is wrong.
Nearly two thirds of nonprofit jobs, 66.3%, are in health care and social assistance. Educational services accounts for another 16.4%. If you picture the sector as arts and advocacy organizations, the employment data does not support that picture.
What is a volunteer hour worth?
$36.14 in 2025, per Independent Sector, up 3.9% on the year. It is derived from BLS average hourly earnings for production and non-supervisory workers, with fringe benefits added. State-level figures are published alongside the national one and differ substantially.
Use it to describe scale, not to inflate income. Saying that volunteers contributed 4,000 hours worth approximately $145,000 is a fair statement in a report. Recording it as revenue is not, and donated services generally do not appear as contributions on Form 990 unless they meet narrow criteria such as creating or enhancing a non-financial asset.
Volunteers cannot deduct the value of their time either. They can deduct out-of-pocket expenses and mileage at the charitable rate.
How current is nonprofit sector data?
Less current than it looks, and the lag differs by source.
Giving USA publishes in June for the year just ended, so the giving figures are the freshest, around six months old. Fundraising Effectiveness Project data is quarterly and close to current. IRS Statistics of Income tables currently cover tax year 2022, because they are compiled from returns that were themselves filed months after the year ended. BLS nonprofit employment data also stands at 2022 and is refreshed roughly every five years rather than annually.
Treat any current-year employment or financial figure for the sector as an estimate, and be suspicious of sources that quote one without a year attached.
Are nonprofit overhead ratios a useful benchmark?
They are widely published and they measure very little.
The ratio is easily manipulated by how costs are allocated between programme, administration and fundraising, and those allocation choices are largely a matter of judgement. Two identical organizations can report materially different ratios.
The deeper problem is that pressure to minimise overhead has pushed organizations to underinvest in accounting, technology, evaluation and staff, which makes them worse at their work. The phenomenon is well documented and is generally called the nonprofit starvation cycle. Charity Navigator, which once weighted the ratio heavily, has moved away from it.
Better questions: is the organization achieving what it says, does it retain staff and donors, and is its finance function competent enough to be trusted with more money.